Uh Oh, Looks Like Google's Hardware Team Might Be in Trouble

Uh Oh, Looks Like Google's Hardware Team Might Be in Trouble

Raising questions over its future plans in the hardware business, Google has reportedly told several employees in its laptop and tablet division to find other roles at the company.

Over the past few years, Google has been pushing deeper into the hardware business with products like the Pixelbook, Pixel Slate, multiple Google Homes, and of course, Pixel phones, with the latter getting a big boost thanks to Google's $1.1 billion (£820 million) acquisition of tech and personnel from HTC last year.

Considering its origins in search and focus on advertising, Google is actually also responsible for a fair bit of hardware these days.

A Google spokesperson declined to comment on the development. According to a report from Business Insider today, the division responsible for some of the company's hardware devices is going through some downsizing. Since the market is insanely competitive and margins are low, it seems Google decided that perhaps it would be best to concentrate its efforts on its products that are doing well for now. The report says that Google had "a bunch of stuff in the works" that now probably won't see the light of day.

Google Pixel 2 caught running Android Q; Developer Preview incoming?
This was confirmed by Iliyan Malchev, the head of Project Treble at Google in a podcast to Android Developers Backstage . Asper TechRadar , Samsung, HTC, LG and Huawei could be the ones hopping aboard the Android Q beta train.

The Pixelbook raised eyebrows at its launch, given its high-cost (starting at $999) relative to its limited capabilities (the Pixelbook is a Chromebook, meaning it runs on Google's Chrome OS software and is only capable of using internet-based applications).

Rumors of a Pixelbook 2 have been swirling since the company's hardware event last October though it has yet to be released. The company launched its Pixel Slate - a tablet that acts like a laptop, meant to compete with Microsoft's Surface Pro and Apple's iPad Pro - to a similar, cold reception. But it looks like the company might be slimming down its hardware portfolio, as the firm is reportedly moving employees from its tablet and laptop division.

Since the start of the Nexus smartphone program, Google's made hardware as a sort of guide for the rest of the industry.

Related Articles