Netflix account sharing could be coming to an end

Netflix account sharing could be coming to an end

The UK-based company Synamedia says it created an algorithm that looks for patterns among users that indicate a shared password.

At this years CES, Synamedia, which is the largest independent video software provider, introduced a new service, Credentials Sharing Insight, that will be able to spot any passwords that have been shared. "If the latter, then subscribers are offered a premium shared account service that includes a pre-authorized level of password sharing and a higher number of concurrent users", Synamedia explained.

Before you know it, your second cousin once removed who lives in Ballina is using your account to binge watch Orange is the New Black.

A United Kingdom -based company says they've created software that has the ability to track users who share accounts and passwords for their favorite online streaming service.

In order for the software to work, a streaming service like Netflix, Hulu or HBO Now buys access to Synamedia's platform, which analyzes data from all its users.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends. The company also cited Parks Associates, which predicted that in 2021, a total of $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top (OTT) revenues will be lost to password sharing.

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A streaming service, like Netflix and Amazon Prime, buys access to Synamedia's platform.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.

The company says that in "extreme" cases, where passwords have been sold online, accounts will simply be delted.

'Our new solution gives operators the ability to take action.

A combination of artificial intelligence and behavior analytics is used to detect unusual sharing activity across streaming accounts.

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