Sex toy maker blasts CES over award flip-flop

Sex toy maker blasts CES over award flip-flop

The Consumer Electronic Association (CEA), which is holding its CES show in Las Vegas this week, is under fire for taking back an innovation award it gave to Lora DiCarlo's Ose personal massager, a sex toy the organization retroactively classified as "immoral, obscene, indecent, [or] profane".

Of course, workers have been setting up very impressive displays and booths that cover nearly 3 million square feet at the Las Vegas Convention Center, and 10 other locations.

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The message to its rivals reads, "What happens on your iPhone, stays on your iPhone". It's a clever play on the iconic slogan "what happens in Vegas stays in Vegas". But the Sunday and Monday before are jam-packed with announcements that set the stage for tech's biggest show of the year. The ad also includes the apple.com/privacy website address where people can get information about Apple's iPhone privacy policies.

There is never a shortage of TV's at CES, eye-popping screen sizes and ever-dazzling resolution. However, CES attendees will see Apple throwing shade on its competitors' struggles about data privacy in an ad plastered on the side of a hotel right next to the Las Vegas Convention Center, one of CES's exhibition spots. Companies like Google and Facebook are well known for the ways they use the data that users hand over, and Apple wants to make it clear that it isn't doing anything untoward with the data that people fill their iPhones with.

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