Netflix kills in-app subscriptions on Apple hardware

Netflix kills in-app subscriptions on Apple hardware

The in-app subscription using the iTunes billing used to be a convenient option for the subscribers as they didn't have to share their payment information again to Netflix and could just use the one stored by Apple. However, Netflix had already started changing in the selected market back in August and now it had rolled out for everyone in the World in November. New Netflix users all over the globe will now be able to bypass the iTunes payment method, according to a report by VentureBeat. If you're curious why Netflix is doing this, it is because Apple (like Google) takes a 15% cut of subscription revenue generated in-app in the App Store (down from 30% a couple of years ago).

Not only will new users be excluded from paying through iTunes, existing users who have previously cancelled the payment for at least a month and wants to resubscribe will also be excluded from the option of iTunes billing.

If you're an iOS user and you haven't yet jumped onto the Netflix train, things are going to be a little different for you. Since every subscription that is made through the iOS platform such as iPad and iPhone usually get a percentage cut from Apple based on it's in-ap purchase policy.

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Netflix is not the only one that is escaping from Apple's and Google's fees, as Spotify, Fortnite and Steam have also made a decision to skip the iTunes and Google Play payment method.

This mechanism seamlessly allows companies like Netflix to offer an array of in-app purchase products that a user can subscribe to as a one-off purchase or as a recurring subscription. However, Netflix is the latest company to join the likes of Spotify, Epic Games, and Valve in showing disdain for the Apple and Google method of collecting revenue.

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