Google Chrome will soon block websites that show abusive ads

Google Chrome will soon block websites that show abusive ads

With the latest update to its Chrome web browser, Google is increasing its efforts to eliminate abusive and disruptive advertising, with sites that host particularly egregious examples finding all their ads blocked as standard.

The company said in a blog post that while it has launched features for Chrome to block misleading ads and pop-ups, this approach did not go far enough. Unfortunately, they found that more than half of current abusive ad experiences aren't blocked by these protections.

Google explained: "Last year, after hearing from Chrome users, we launched a set of user protections against "abusive experiences" - experiences created to intentionally mislead and trick users into taking action on the web".

The feature comes with Chrome 71, the newest version of Google's internet browser, which is set to release in December, this year.

Trump considering Christie, Bondi for attorney general
Session was long criticized by Trump from recusing himself from the Russian Federation investigation. That left Rosenstein overseeing the investigation, and he named Mueller as special counsel.

The announcement makes no mention of punitive actions beyond blocking ads, which should considerably impact earnings of sites employing deceptive practices. At the time, Google said that about 1 in 5 feedback reports it receives indicate that the user experienced some form of unwanted content. Notably, the new feature can be turned off by the user if needed, but it will be enabled by default and most users are unlikely to interfere with their settings. The update is part of Google's longstanding fight against bad internet experiences because of ads.

It's a continuation of iterative steps from Chrome in this direction, which included Chrome 68 in July going so far as to introduce a protection that blocks sites from forcing new tabs or windows opening if those sites had been reported for ad trickery in the past.

Google's announcement made a reference to a small number of sites that continue to provide abusive experiences. Will Chrome 71 Affect You? Google's Chrome browser is the most widely used browser, on both mobile and the desktop, by a significant margin. The Chrome 71 update is an extension of it, aiming to stop forced redirections, as it will simply determine if a website contains "abusive" ad content.

Related Articles