Amazon drops its $25 free shipping minimum for the holidays

Amazon drops its $25 free shipping minimum for the holidays

"We focus on making shopping as easy and enjoyable for the customer as possible so we hope customers will enjoy the new AR View feature in the app, which uses augmented reality technology to allow shoppers to see selected products in their own home before they decide to buy, just in time for this year's biggest ever Black Friday sale and flawless for kitting out the home before Christmas guests start arriving".

A few weeks ago, Target announced that it's going to offer customers free 2-day shipping during the holiday season, including Black Friday and Cyber Monday, with absolutely no requirements.

While Amazon's offer notably doesn't include two-day shipping, the e-commerce giant appears to be relying on its much larger assortment of goods to draw in customers. Prime membership is not required, although paid subscribers get free same-day delivery when possible.

Amazon Prime members, including customers enjoying a 30-day free trial of Amazon Prime, will have an exclusive 30-minute early access period to all Lightning Deals. Not to be beaten on its home turf, Amazon is already looking to counter Walmart and Target with its own bolstered free shipping. Target dropped its $35 minimum for free two-day shipping during the holidays. For many Prime members, the convenience of having orders arrive every few days outweighs small markups imposed to allow for fast and free shipping.

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The unseeded Khachanov broke Thiem to lead 5-4 and served out the first set. Novak Djokovic outlasted Roger Federer in a three-hour epic.

On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush. Before, the purchase threshold was $25.

Most of this year's sales growth is likely to come from online purchases. Analysts estimated that Amazon took almost half of all online retail sales in 2017, and that it will account for even more this year.

In an exciting twist on this year's sale, there are now new ways to shop.

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