Windows 10 Tries to Push Firefox and Chrome Over the Edge

Windows 10 Tries to Push Firefox and Chrome Over the Edge

But to what extent should you believe Microsoft's claims that its Edge browser is both "safer" and "faster" than the competition? This pop-up won't stop you from installing your third-party browser, as it gives you the change to "Install Anyway", but it also gives you the option of opening Edge instead.

While there is certainly a chance that Microsoft is just testing things in preview versions of Windows, it is equally possible that such a setting will land in the next feature update for Windows 10. We've seen Edge recommendations pop up on certain Microsoft websites, and even a recommendation message when changing the default browser in Windows 10 settings.

The intercepting of installers on Windows is a new low, however. Interrupting installations only frustrates and angers the end user as well as negatively impacting trust. You are then given an inviting blue button to open Edge or a nasty grey one to install the browser you went out of your way to download. Multiple sources for worldwide browser market share estimate only a small proportion of Windows 10 users choose Edge.

While it seems that Microsoft plans to integrate an option to disable these "warnings", it remains to be seen how that will look like. The software simply installs as you would expect it to. More people use Mozilla Firefox than use Microsoft Edge.

Hurricane Florence Loses Steam, but Shifting Forecast Predicts Huge Rainfall
Torrential rains brought about significant flooding in some areas, with the rains expected to continue over Oahu through Thursday. Thinking of the outages likely to come, it also warns to use grills and generators outside - away from doors and windows.

At the center of the new saga is a new "app recommendation" feature that is turned on by default under "Apps & Features" in the latest Windows 10 October 2018 Update (Redstone 5) Insider build. It's particularly bold for Microsoft to surface this pop-up as soon as you try to launch the installer for another browser as well, and we can't really see its existence sitting well with the larger Windows 10 userbase. In the past, Windows 10 users who use Chrome have received desktop notifications about Edge, and for a short time, Microsoft forced Windows 10 Mail users to use Edge for email links, but had to reverse course after a backlash.

Microsoft is not actually preventing users from installing the third-party browser but is just adding another step to the process.

Now You: What is your take on the prompt?

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