36% Less Likely to Buy Nike Products After Kaepernick Hire

36% Less Likely to Buy Nike Products After Kaepernick Hire

Despite having a father who served in the United States Armed Forces, the former NFL star and "Good Morning America" co-host is in support of Colin Kaepernick and every NFL player who kneels during the singing of the National Anthem before games.

Morris, the pastor at Woodridge Baptist Church in Mobile, Alabama, also told the congregation, "I've bought my last pair of Nike shoes".

"I ain't using that no more", Morris said in his weekly sermon, titled "The Storms of Life". "They know what they're doing".

Ellen then asked the real question: if Strahan was still in the National Football League, would he join players in taking a knee? "It was controversial, but I think at the end of the day, for their core consumer, it probably drove strength".

Svezia's view is backed up by recent polling data from Harris which found that 29 percent of young men said they would buy Nike products in the future because of the Kaepernick spot, compared with 19 percent of consumers overall.

President Trump fanned the flames of the controversy previous year during a campaign speech for then Alabama Senator Luther Strange. The Kaepernick ad could become the company's most-liked Instagram post, drawing a record number of comments, although many of those remarks were critical of the company.

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For Nike to then hire Colin Kaepernick, a person known for wearing pigs on his socks, mocking law enforcement, and kneeling against our flag, mocking our troops, is reprehensible to my family and to the Truett McConnell family. "It's a groundswell. I think Nike, personally, made a calculated decision".

College of the Ozarks plans to remove all athletic uniforms purchased from Nike or that contain the Nike emblem.

The University's president said campus shops sell between $10,000 and $20,000 worth of Nike gear a year, including clothing that has the University logo together with the Nike logo.

Over the course of the six days ending September 9, Nike's online sales dipped nine percent, but that was smaller than the 32 percent fall experienced over the same stretch in 2017.

It doesn't take Charles Schwab to see that's a marked improvement on the $82.20 share price when trading concluded on the Friday ahead of Labor Day, the market holiday when Kaepernick revealed his ad involvement.

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