Fiat Chrysler wants Mahindra Roxor to be banned in US

Fiat Chrysler wants Mahindra Roxor to be banned in US

FCA says that Mahindra manufactures the SUV at a lower price in India, and sells it in the USA market.

FCA's predecessors did have prior dealings with Mahindra India, granting Mahindra India limited contractual rights to manufacture and/or sell Jeep branded components and products in India beginning in the 1940s.

According to a media report, Fiat Chrysler Automobiles (FCA) has filed a complaint against Mahindra with the US International Trade Commission.

MANA, or Mahindra Automotive North America, wants to make it very clear that the new ROXOR vehicle they are offering the North American market is for off-road use only. The complaint pointed out the Mahindra Roxor is a almost identical copy of the iconic Jeep design. "In fact, the accused product was 'modeled after the original Willys Jeep'".

"Our actions, products, and product distribution (including Roxor) both honor the legacy of the relationship and the terms of our agreements with FCA", said Rich Ansell, a spokesman for Mahindra's North American unit.

Mahindra also claims that it has peacefully co-existed with the FCA group in multiple markets across the world including its home market of India.

Two German elders trade nursing home for ‘world’s largest’ heavy metal fest
This year's edition of Wacken fest was sold out, with more than 75,000 metal fans flocking to the venue from all across the world. The aging metalheads were reluctant to leave the party so police had to send them home in a taxi, escorted by a police vehicle .

Unlike side-by-side competitors such as the Polaris RZR ATV and Kawasaki Mule Pro, the Mahindra Roxor does not come with smaller twin-cylinder engines and belt-drive.

With a four-cylinder turbodiesel engine and five-speed manual gearbox, the Roxor is limited to 45 miles per hour to comply with US UTV regulations.

Mahindra responded by saying that these accusations were baseless.

Mahindra imports the off-roader into the United States via CKD (Completely Knocked Down) route and then assemble it at its plant in Auburn Hills, Michigan.

And Mahindra - which also owns REV Electric Vehicles and Pininfarina, and hopes to supply USPS mail delivery vehicles - has global plans for five new models including an all-new compact SUV, new XUV500 and Scorpio large SUVs and a redesigned PikUp, all due by 2020.

Reacting to the allegation's made by FCA to the ITC, Mahindra has released a statement which reads, "We understand that a complaint has been filed by FCA with the United States International Trade Commission (ITC) against Mahindra". The trucks can be found at off-road vehicle dealers with prices starting around $15,000.

Related Articles