Apps removed from iTunes Affiliate Program

Apps removed from iTunes Affiliate Program

Apple originally provided a seven percent affiliate rate for apps promoted through the iTunes Affiliate Program, although the company dropped that rate a year ago to 2.5 percent for in-app purchases, while reconsidering a decision to do the same for app purchases after publishers pushed back on the idea.

As mentioned, starting October 1, Apple says apps and in-app purchases for macOS and iOS will be entirely removed from the iTunes Affiliate Program. Apple reduced the rate for in-app purchases from 7% to 2.5% past year and where also going to reduce the app purchase rate to 2.5% but they changed their mind after pressure and protests from publishers. Now there is no commission at all. The company also explained the move claiming it has been done since its own app discovery measures introduced over the months have started to reap benefits, enough to stop its reliance on third-party news sites and other referral programs. The Cupertino based conglomerate said that it will completely remove iOS and macOS apps from its iTunes Affiliate Programme starting October 1. "I don't know how the takeaway from this move can be seen as anything other than Apple extending a massive middle finger to sites like TouchArcade, AppShopper, and many others who have spent the last decade evangelizing the App Store and iOS gaming- Particularly on the same day they announced record breaking earnings of $53.3 billion and a net quarterly profit of $11.5 billion". Did Apple had done the right decision about killing the App Store Affiliate program?

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As stated, Apple says the program still remains for music, movie, book and TV purchases. All other content will remain part of the program. One of those affected websites include Toucharcade that review iOS games and put affiliate links in their reviews for a substantial chunk of their revenue. Recently Flipkart put a limit on earning and now Apple is shutting down affiliate program.

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